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Much like an actual cloud that can look like whatever you imagine it to be, this virtual cloud is amorphous in its own right, and ever changing. Fortunately for those who want to leverage cloud computing to improve their data sharing, storage, and analytics capabilities it is less important to understand what "The Cloud" looks like than what it does. In this issue of our newsletter, we dive into some of the silver linings of cloud computing and its applications.

Email address is a really bad key!

At its heart, record matching is about uniqueness. We need to find what makes a record unique and then identify all the other records, in that data set and others, that share the properties that make it unique.

Data Lake: Why record matching is critical to success

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Today’s data lakes are like yesterday’s operational data stores (ODSs): Everyone has one and everyone means something different when they use the term. In my experience, a data lake is a place where analysts and data scientists can store and analyze data...