Unify data across systems to truly understand constituents.
Increase the effectiveness of your events and campaigns.
No need to migrate to an expensive unified platform.
Cultural institutions and museums collect a lot of constituent data through touch points across the organization: CRMs, marketing platforms, POS systems, donor management systems, member management systems, event management systems, website CMSs, and so much more. Yet, even if you regularly import and export data between them, these systems were never designed to provide holistic insights on your constituents. And, while it may be possible to replace all of your systems with a unified platform, the process is time consuming and cost prohibitive. Not to mention, you’ll likely lose valuable features your staff relies on.
Golden Record offers a better solution: unify your data and integrate it seamlessly into your existing systems. You’ll gain invaluable insights that can transform your effectiveness and reach, without any disruption to how your institution operates.
Leverage constituent insights to better tailor your outreach to resonate with their interests, and provide more value in the process. This personalized approach results in higher levels of engagement and retention.
Target your fundraising efforts more effectively by identifying current and prospective donors and appealing to their motivations. Carefully targeted fundraising campaigns are more likely to yield positive results.
Make informed decisions about programmatic offerings, membership benefits, fundraising strategies, and resource allocation. By leveraging data-driven insights, you can optimize your operations and maximize your impact.
Identify opportunities by understanding what efforts successfully engage your patrons. Whether it’s expanding membership, diversifying fundraising streams, or launching new programs, data-driven insights will help produce sustainable growth.
“Let’s say someone bought a ticket and gave you one email address. But when they became a donor, they gave you a different email address. They might have used a different phone number too. We have so many touch points like this, big and small. We wanted to aggregate all those touch points to create a single record view of each of our guests.
We collected data from everything—from SQL and non-SQL databases to Excel spreadsheets. The data is cleansed and matched in the hub to create this “golden record” of each guest. That data then flows into the CRM where we can use it to maximize our engagement. Now, when we have a conversation with someone, we know how they have interacted with us across the organization and can see all of the touch points.
Since implementing the hub, we’ve grown our membership from 42,000 to 52,000. Our donations have grown as well. Most of the emails we send get opened. We have a very engaged community who have “opted in” and are really involved with the institution.”
– Pooja Budhraja, Senior Manager Enterprise Data Management, The Henry Ford
Guest data was disconnected and housed in different systems. Records were unmatched, so there was no single view of a guest’s interactions.
Guest data flows from it’s original system into the data hub. It is cleansed and matched, then fed back into systems across the institution.
Golden Record is a unique combination of software and consulting services that result in a custom yet cost-effective solution to the data challenges faced by cultural institutions today. We work closely with your staff to understand where better data will have the most impact, then we craft a data hub built on our proprietary software that streamlines the integration process. Depending on your existing institutional capabilities and needs, we can help develop an analytics engine to help you extract actionable insights into your constituents.
Your hub is built on our fully-customizable, data matching platform.
Work with data experts who have more than 30 years of experience.
Designed to meet your institutional needs and work with your software.
Tell us about your institution’s data needs—you may qualify for a pilot project.
Are you interested in getting more from your constituent data? Are you eager to see the impact better data will have on membership and fundraising? We are currently looking for suitable pilot projects for our Golden Record offering. Selected projects will be provided at free or low cost to the institution, and will be designed to act as a proof of concept for a full data hub.