Every museum has a story about a time their data (or lack of it) seriously let them down. In one real-life example from a client, a prominent donor filed two separate complaints with a museum’s call center. The calls were logged, but that information wasn’t easily available to other departments. Unknowingly, the development team reached […]

Museums face lots of challenges when it comes to managing customer data. Data quality and data cleansing are high on the list…