Software and services to integrate and supplement your data.
Cloud-based data warehouse with analytics to track engagement.
Leverage data to support your institutional initiatives.
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Cultural institutions and museums collect a lot of data on their patrons through touchpoints across the organization: CRMs, marketing platforms, POS systems, donor management systems, member management systems, event management systems, website CMSs, and more. Yet, even if you regularly import and export data among them, these systems cannot provide holistic insights into your constituents and how they engage with your institution. While it may be possible to replace all of your systems with a unified platform, the process is time-consuming and cost-prohibitive. Not to mention, you’ll likely lose valuable features your staff rely on.
For decades, businesses have profited from advanced analytics tools that allow them to integrate, analyze, and act on their data. Golden Record brings the same types of analytics tools to museums, redesigned to support museums and cultural institutions. You’ll gain invaluable insights that can transform your effectiveness and reach and clearly show the impact of your mission.
Leverage constituent insights to better tailor your outreach to resonate with their interests, and provide more value in the process. This personalized approach results in higher levels of engagement and retention.
Target your fundraising efforts more effectively by identifying current and prospective donors and appealing to their motivations. Carefully targeted fundraising campaigns are more likely to yield positive results.
Make informed decisions about programmatic offerings, membership benefits, fundraising strategies, and resource allocation. By leveraging data-driven insights, you can optimize your operations and maximize your impact.
Identify opportunities by understanding what efforts successfully engage your patrons. Whether it’s expanding membership, diversifying fundraising streams, or launching new programs, data-driven insights will help produce sustainable growth.
Golden Record’s was spun off from a project we did for The Henry Ford, the largest museum in Michigan. They realized that to build strong relationships with their patrons, they needed to understand them as individuals. But to do that, they first needed to figure out how to connect patron data stored in different systems, throughout the institution.
We worked with The Henry Ford to build a centralized data hub that does just that: tie data together, make it available for analysis, and send it back to the systems that need it. What we learned from the project became the basis for the software behind Golden Record.
“Let’s say someone bought a ticket and gave you one email address. But when they became a donor, they gave you a different email address. They might have used a different phone number too. We have so many touch points like this, big and small. We wanted to aggregate all those touch points to create a single record view of each of our guests.
We collected data from everything—from SQL and non-SQL databases to Excel spreadsheets. The data is cleansed and matched in the hub to create this “golden record” of each guest. That data then flows into the CRM where we can use it to maximize our engagement. Now, when we have a conversation with someone, we know how they have interacted with us across the organization and can see all of the touch points.
Since implementing the hub, we’ve grown our membership from 42,000 to 52,000. Our donations have grown as well. Most of the emails we send get opened. We have a very engaged community who have “opted in” and are really involved with the institution.”
– Pooja Budhraja, Senior Manager Enterprise Data Management, The Henry Ford
Guest data was disconnected and housed in different systems. Records were unmatched, so there was no single view of a guest’s interactions.
Guest data flows from it’s original system into the data hub. It is cleansed and matched, then fed back into systems across the institution.
Golden Record is a unique combination of software and consulting services that result in a custom yet cost-effective solution to the data challenges faced by cultural institutions today. We work closely with your staff to understand where better data will have the most impact, then we craft a data hub built on our proprietary software that streamlines the integration process. Depending on your existing institutional capabilities and needs, we can help develop an analytics engine to help you extract actionable insights into your constituents.
Your hub is built on our fully-customizable, data matching platform.
Work with data experts who have more than 30 years of experience.
Designed to meet your institutional needs and work with your software.
Are you interested in getting more from your constituent data? Are you eager to see the impact better data will have on membership and fundraising? We are seeking suitable pilot projects: fill out the form below and check the box to book a meeting.
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