Cultural institutions and museums collect a lot of data on their patrons via touchpoints across the organization: CRMs, donor management, member management, event & ticketing, point of sale, spreadsheets, and more. Yet, even if you regularly import and export data among them, these systems cannot provide holistic insights into your constituents and how they engage with your institution. While it may be possible to replace all of your systems with a unified platform, the process is time-consuming and cost-prohibitive. And it is still unlikely to give you the complete picture of constituent engagement you need.
Integrate, dedupe, clean, and supplement constituent data from all your systems.
Analyze engagement by tracking touchpoints, cohorts, and key metrics.
Act with confidence knowing your strategic decisions are informed by real-world data.
For decades businesses have profited from advanced analytic tools that allow them to integrate, analyze, and act on their customer data. Golden Record provides the same tools businesses rely on, redesigned to support museums and cultural institutions. You’ll gain invaluable insights that can transform your effectiveness and reach and clearly show the impact of your mission.
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Cathy Colson2024-10-18 15:00:392024-10-30 15:36:41Make the migration to your new nonprofit CRM as successful as possible. 
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Cathy Colson2024-08-19 16:17:132024-10-30 15:34:07How to ensure your customer data is clean: an overview of Golden Record’s data-cleansing features. 
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Cathy Colson2024-07-10 16:28:152024-10-30 15:31:35What is a golden record, and why is it helpful to museums and cultural institutions?Golden Record is a unique combination of software and services. We provide custom and cost-effective solutions that allow museums to address institutional challenges with data-driven insights.
We work closely with you to understand where better data will have the most impact. We integrate and supplement your data using proprietary software that streamlines the process. Depending on your needs, we develop an analytic engine to extract actionable insights from your data. This allows you to plan and implement initiatives to enhance engagement, development, and programmatic offerings.
The Henry Ford museum wanted to understand their constituents better. To do that, they needed to connect and analyze data stored in multiple systems across the museum. We helped them build a system that ties data together, analyzes it, and sends it back to the systems that need it. What we learned from the project became the basis for Golden Record.
Are you interested in getting more from your constituent data? Are you eager to see the impact better data will have on membership and fundraising? We are seeking suitable pilot projects: fill out the form below and check the box to book a meeting.