FOR NONPROFITS

Data analytics for nonprofits: leverage data to fulfill your mission

For decades, the for-profit world has known how to collect and use data about their customers to grow business. While nonprofits often do not have the resources to build custom systems for data analytics, they still have the same needs.

With so many web-based CRM, donor management, and fundraising tools available, the data collection part has become easy! Like many nonprofits, you probably keep data about your constituents spread across multiple systems and spreadsheets. As convenient as these systems are, it can be difficult to see the big picture in your data. For example, is the Bob Smith from your donor management system the same as the B. Smith who attended your spring fundraiser?

Without the ability to integrate and analyze the data you collect, nonprofits like yours can miss all sorts of outreach opportunities and they can duplicate efforts at added expense.

Nonprofits can benefit from data analytics

Built for nonprofit data (literally)

Golden Record was spun out of a data analytics consulting project with a large nonprofit museum. We figured out how to tie dozens of data sources together, including their donor CRM, event ticketing system, and about 20 spreadsheets. Afterwards, we went on a mission to build a cost-effective data matching system that any nonprofit can use. The result is Golden Record.

Easy and accurate donor data integration with Golden Record

Golden Record is web-based software that can quickly and easily integrate donor records across all of your systems and spreadsheets, figure out when the same donor appears multiple times, then dedupe, match, and sync the records. It’s designed to be easy to use for non-data people but powerful enough to fully support data analysis experts.

With Golden Record, you’ll avoid wasting resources digging through disconnected donor and constituent data.

Choose how to integrate your constituent data

Golden Record was designed to be flexible. Put it to work exactly when and how you need it.

Easily upload donor data only when you need to match and deduplicate records. Then download the file for your own use.

Configure Golden Record to keep your records synced across all of your systems, all of the time. (We can help you if you need it!)

Why Golden Record is the first step to data analysis for nonprofits

Before any nonprofit can perform data analysis, they first need to integrate their data. You may have tried to do this by by hand—exporting CSVs from your CRM and other systems, and then trying to match it all up in a spreadsheet. Or you may have hired highly trained data experts to build a custom system specifically for data analysis.

Now, with just a few minutes of setup, Golden Record can integrate any number of databases and spreadsheets, linking and deduplicating the data and allowing you and your staff to easily query the results.

FOR NONPROFITS

Data analytics for nonprofits: leverage data to fulfill your mission

Built for nonprofit data (literally)

Easy and accurate donor data integration with Golden Record

Choose how to integrate your constituent data

Quickly build more accurate solicitation, email, and mailing lists.

Automatically update donor data when it changes, on all your systems.

See the big picture of how donors respond to your campaigns.

Allow everyone in your org easy access to linked donor data.

Why Golden Record is the first step to data analysis for nonprofits

Typical Donor Data Integration

Donor Data Integration with Golden Record

Integrate your donor data for free!

See what Golden Record can do

Download the Golden Record info sheet

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