Database integration is key to a reliable data warehouse

Data warehousing is easy…so long as all of your source data is clean, all of your subjects (customers, products, locations, etc.) are built with a common set of keys, and none of your records represent duplicates. This sounds like your data, right?

We didn’t think so. We know because we’ve been there. After thirty years of building data warehouses we came to realize that one of the hardest, most time consuming parts of database integration is recognizing when multiple records actually represent the same entity.

That’s why we built Golden Record.

Easier database integration with Golden Record